ABOUT ADVENATE

INNOVATION
THROUGH
PASSION

Driven by their enthusiasm for alpine sports and with the intention of improving existing products, the company was founded in 2016. Several product and innovation awards underline the brand’s high ambitions and are the basis for further high end developments.

CEO OF ADVENATE

MATTHIAS
WERZ

Freerider and ski tourer with absolute passion. After a complete winter on skis in the Grisons Alps the idea was born to improve existing products and increase safety in the backcountry.
Always on the lookout for new product innovations, ADVENATE has been committed to shifting the status quo in mountain sports ever since.

CTO OF ADVENATE

ANDREAS
REITER

Whether high-altitude mountaineering, ski touring, climbing or ultramarathon Andy likes to push the limits. As head of development at ADVENATE, he also ensures that innovative products push boundaries.

Instagram

Follow advenate on instagram and be part of our story. Feeding the desire to reach far beyond what you deemed possible. Lets rock and roll.